ibuyers – Should Realtors Be Scared?

ibuyers are propagating in myriad ways, shapes and forms.

We’re seeing them pop up in places we Realtors could NEVER, even in our wildest nightmares, imagine . . .

Like on the website bearing the namesake of our National Association . . . Realtor.com

Should we be alarmed?

Whatever happened to the notion that “Real Estate Sales is a LOCAL business?”

Aren’t the 3 most important words for real estate “LOCATION, LOCATION, and LOCATION?”

Are ibuyers changing this?

I think NOT!

Those who think ibuyers will pilfer “all” of our clients are experiencing a major case of amnesia.

Most home buyers and sellers will continue to choose to work with a Realtor because they know us Realtors to be LOCAL PROFESSIONALS.

They are hiring us for our expertise and guidance as they navigate an unfamiliar and complex transaction.

Don’t forget that EVERY Home Buyer and Seller is “in this game” with the dream of some kind of lifestyle transition. This is WAY more important than “just a transaction.”

The intrinsic value we Realtors provide is invaluable – Safety – Security – Confidence – Legal protection and compliance – negotiating strategy – and handling the details as “quarterback” of as many as 42 other people (Inspectors, Appraisers, Contractors, Lenders, Title Companies, other Realtors, etc)

All the while . . . some buyers and sellers will go the ibuyer/iseller way just as Buyers and Sellers will choose different Realtors for representation.

Don’t worry about the deals you don’t get . . . You’re not losing business. You cannot lose something you never had.

Focus on your niche!

Be famous to those you serve and know that there’s “enough” business for ALL of us.

. . . but you gotta get out there and earn it!

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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