Your Ineffable Job Description May be Obfuscating the reality of what you do.

I think it’s safe to say that all of us have a desire for gaining more “traction” in our careers.

“Traction” includes having a steady flow over time of the “RIGHT” Clients/Customers for your business?

Every business owner faces this challenge each and every day.

Where’s that delicate balance of persistent consistent lead generation and serving the leads that come?

As with any pursuit, having in mind a clear vision (description) of who these “right” prospects is “Job ONE”.

Who are these people you wish to serve?


Where are they?

When they work with you, what is the issue or opportunity you help them resolve?

How clearly are you “broadcasting” your desire to serve these people who NEED what you have to offer?

How frequently do you remind them how you can serve them and other people (friends, Family, work associates) just like them?

We know that birds of a feather flock together, so the secret sauce for finding that perfect traction for your business is to “hang with” these right people and make it easy for them to remember you when they encounter another human who needs what you have to offer.

So . . . What’s your title?

Which is more descriptive?

“I am a Real Estate Consultant”


“I help people buy and sell houses in West Nashville and Brentwood”

As Owner and Principal Broker of Pareto Realty . . .

“I coach and support the “Vital Few” member agents of Pareto Realty in their pursuit of building and growing consistently productive niche businesses as they enjoy the healthy life rhythm they want and deserve. “

What’s YOUR title, and who do you serve?


Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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