Why Pareto Realty?

I hear this question often: “Why Pareto Realty?”

Of course, we can go 2 ways with this question, and both get to the same place.

Way 1

“Why the NAME Pareto Realty, rather than “Barry Owen Realty” or a more “Traditional” name?” The answer is that we wanted our Firm to have a name that is descriptive (not prescriptive) of the culture and beliefs of the folks who align themselves and their Real Estate Sales Careers with those of their Professional Homeland . . . The Vital Few!

Way 2

“Why would I as a real estate sales professional want to affiliate with Pareto Realty Instead of one of the myriad other choices in Middle TN?”


“Why would I as a home Buyer and/or Seller want to working with a REALTOR affiliated with Pareto Realty”? 

Every time I hear this question, regardless of context, the first thought that enters my mind is “Vital Few“!

I believe most people intuitively know and crave what this means for them . . . The alternative is “Trivial Many

What’s the difference?

You ask: “WIIFM (What’s in it for me?)”

That’s a fair question, and I believe you will be pleased with our clean and simple (uncomplicated)

  • An independent residential real estate sales firm that supports member agents in building and growing consistently productive niche businesses as they enjoy the healthy life rhythm they want and deserve.
  • Everything we do has its own unique story and meaning for our “Vital Few” members.
  • Pareto Realty offers a tasty blend of high technology, innovation, and performance oriented training & consulting in a superior (FUN) office environment – never taking our eyes off the fundamental Rhythm of “Live, Work, & PLAY”
  • Our namesake derives from the Pareto Principle AKA The 80/20 rule and The law of the VITAL FEW which states: “For many (most) events, roughly 80% of the effects come from 20% of the causes. in 1906, Italian economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.”
Strategy for success:
  • Every minute of every day, our Team is thinking about ways we can improve our service to our clients.
  • We are, indeed, a team with a common goal . . . for ALL of us to succeed because we know that each individual success benefits all of us.
  • Pareto Realty’s commitment is to serve our agent members through perpetual innovation, coaching and training, and appropriate growth.
  • Pareto Realty’s mission is to have a “Vital Few Niche Specialist” in virtually every sub-market of Middle Tennessee.
  • We focus on building the productive success of each and every one of our members rather than the quantitative number of agents in our firm.
  • Our most important “Vital Sign” is the percentage of agents who close a house each month . . . and the goal is 80% (Most firms track @ 20%).
  • A fair and easy to understand compensation model with very generous “perks” for members who consistently sell houses.
  • The minimum required level of production is simply: “Sell one house each and EVERY month!”

Final thought/Observation: “When common folks see themselves as being “Vital Few”, something happens in their heads that brings our their propensity to be servant-leaders . . . and good things happen for all.”

When you are ready to learn more, click this link to schedule your confidential meeting with Barry so we can connect and discover if we’re right fits for each other.
Let’s connect!
Barry Owen
CEO – Strategist – Principal Broker

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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