FAST and FURIOUS doesn’t always make you a star.
Myriad Businesses, Movie Stars, and Musicians have popped on the National and International fame and fortune radar only to become a flash in the pan.
Some folks call these “One Hit Wonders”
and then they fade into the background and people wonder . . . why?
I had a great conversation with a friend and client today. I asked how business was this year, and he said it was the best year EVER . . . that part of this “Bestness” centers around their decision to dip their toes into another segment of their market . . . but they were being cautious to do it right “because the mega-market is saturated with companies that do what they do, and they have to be careful to build a solid base as they evolve . . . crashing full-tilt into a new market segment could have draconian ramifications.”
I think every business on the planet could learn from this.
take it SLOW and make it look EASY . . . Begin with one on one relationships and build from there even if it takes years instead of months.
Unless you’re OK with being a one hit wonder 🙂
Try this in the new year . . .
Happy New Year!