I’m a believer that we cannot SELL a house to a Buyer.
The house has to do all the selling . . . by being in the right place (location) at the right time in the right condition with the right amenities/features and number of rooms at the right price for the right Buyer who just happens to be looking for that precise blend of stuff and enough money to buy.
The Buyer is the decision maker . . . the one who ultimate determines (along with mutual agreement of the Seller) whether she will buy that house.
The role of the REALTOR is to orchestrate a smooth process, to negotiate on the Buyer’s behalf, and to inform the Buyer sufficiently that she can make the best decision.
Doesn’t do much good for the REALTOR to “PUSH” the Buyer towards a particular house . . . UNLESS . . . The REALTOR realizes that the Buyer is missing an opportunity because of being trapped in the noise of the process . . . That’s when we REALTORS put on our “Consulting” hat (Some of us think it’s on the edge of psychotherapy, but we’re not degreed in that area so we can’t call it that).
Us older (seaasoned) REALTORS sometimes find our Maternal or paternal instincts kicking in . . . with the urge to kick these young whippersnapper Buyer’s butts to bring them into reality when they lose focus.
We must get a clear understanding of the goals of the Buyer and continue to put those goals back in front of the Buyer throughout the process when she gets distracted by bright, shiny houses that for whatever reason don’t match the goal by being in the wrong location or school zone or price range etc.
How ’bout a case in point?
If I had a Buyer whose ultimate scenario was something like this:
– Price under $400,000 ($379,900 would be perfect)
– 4 Bedrooms and 2 1/2 Baths
– Eat-in Kitchen, Formal Dining Room, Great Room, Office/Den AND a Bonus Room
– Lots of hardwood floors
– Immediately available (vacant and clean and ready)
– 2800+ Square feet
– In Williamson County, TN with AWESOME SCHOOLS (Bonus would for Elementary, Middle, and High Schools to be close to each other and within a mile of the house)
– BETWEEN Cool Springs and Brentwood with easy access to I-65
– In a tight community away from the bustle of the city
– End of a cul-de-sac on a zero traffic street
I would think that my job would be to find a house that fits these requirements . . . and that if I were to find it and were to bring the Buyer to it, the house would sell itself, Right?
So . . .
Listed with Debbie Owen – Pareto Realty, LLC, This property meets ALL of this Buyer’s needs . . . and Debbie is completely available to answer any additional questions and/or schedule a viewing . . . Just give her a call @ 615-485-8833 or email her @ firstname.lastname@example.org
Photographic evidence follows . . . I think you’ll be impressed 🙂