I believe that most folks yearn to excel personally and professionally.
After all, who wakes up every day with enthusiasm for a full day of hard work that has minimal recognizably positive results?
Doesn’t much of the value we bring to our clients and customers derive from our ever improving ability to execute our expertise day in and day out?
So . . . what do we do when we feel like (or know) that we are not performing commensurate with our capabilities, and our production quality and quantity is less than our personal standards?
We cannot lie to our self.
We know internally when we are compromising our own standards, and it stinks.
What to do about this rings through in Seth Godin’s blog post this morning, and it’s agonizingly SIMPLE!
In a competitive business like the local taco shop, here’s how it’s supposed to work:
Keep the place clean
Hire friendly staff
Make better tacos
Offer a fun, connected, even memorable experience
What often happens instead is that you coin some clever trademarks, worry about coupons, cut corners on ingredients and expand as fast as you can. What happens is that you build a moat around your business, get defensive about the status quo and race to the bottom. You’re generic now, and you fight the battles that being generic forces you to fight.
And it’s not just a business that makes tacos. It’s monopolistic internet access, freelance graphic design and everything in between.
When in doubt, make better tacos.
Odds are decent you’ve failed to see the forest for the trees . . .
or you’ve joined the ranks of “The mass of men (who) lead lives of quiet desperation.” a la Henry David Thoreau
Seth reminds us to return to our core . . . to remember what we did to bring us here to this level of success and who helped us along the way.
In doing so, we find new energy from this foundation of wisdom which we have “forgotten” more every day that we have wandered down the path of “scaling up” our businesses.
I believe we CAN have our cake and eat it too!
Our core values CAN manifest in your newly scaled business, but we’ve gotta do this with intention . . . a consistent and persistent returning to the well of what and who brung us here.
Live your culture, and every day will be a satisfyingly productive day.