Monday Morning Coffee – Going Old School

Good morning!

Everything is moving – Transforming – Morphing . . . ALWAYS.

Just about the time we think we’ve “GOT IT” and can relax . . .

The dust settles, and we “hit a stride” . . .

Find a great routine that brings nice results and fulfillment . . .

then . . . SOMETHING CHANGES and upsets our apple cart.

Seth Godin wrote When the World changes . . .  “It’s painful, expensive, time-consuming, stressful and ultimately pointless to work overtime to preserve your dying business model.”

AS technology (Internet) spooled up, “Old School” ways of doing business died by the bushel. It seemed that the marketers who mastered SEO (Search Engine Optimization) to get insane levels of traffic to their web sites were “getting all the leads” . . . They were preying on anyone and everyone who clicked their clever links.

This internet marketing strategy was the fundamental piece for growing HUGE business and led to great prosperity for many people. The pace continued to increase, and the organizations continued to grow into gargantuan machines that needed LOTS of paying customers to sustain the marketing efforts.

Then something changed . . . Some folks even have said: “the internet is FULL” . . . there’s so much noise out there that the leads ceased flowing as before and many of those marketing machines began to fail . . . Our economy went into decline.

I am not implying that the internet has passed its usefulness as an integral part of a thriving business . . . only that it’s the way we USE this technology to sustain a healthy life and business flow that has changed.

“Old School” is now COOL” . . . and those who get this understand that the internet and technology (smart phones) are marvelous tools for going old school.

Seth Godin (again) wrote: “The TED imperatives . . .”are valid guidelines for any time you choose to stop hiding and step out into the world.”