On becoming the “Mayor” of your Niche Market

There 2 kinds of businesses – Generalized and Specialized. Some folks might think I’m over-simplifying . . . I think not. Both of these kinds of business can grow and become profitable albeit in very different ways. There’s something deceiving about this . . . some of the businesses you might think are “generalists” might […]

What REALLY Matters to your Prospects?

Our prospects have access to more information than EVER. Most of What Mattered to them 20 years ago relative to their expectations from a Real Estate Sales Professional (Or pretty much ANY service industry), comes “for FREE” these days with a few clicks of their mouse or taps on their pad . . . INFORMATION! […]

WINTER STORM WARNING

When the weather guru calls for a WINTER STORM WARNING, what happens in the real estate market? I know it’s relative to the area of the country you’re in . . . or is it? The meaning of “WINTER STORM WARNING” may differ drastically in different areas . . . Here in Nashville (Today), it […]

Monday Morning Coffee – Daring to be different

It’s much easier to be “Plain Vanilla” People don’t notice you as much . . . “getting by” “Flying under the radar” The alternative carries risk . . . and HIGH potential REWARD! “The Turtle Creed” begins with: “Turtles are bright-eyed, bushy-tailed, fearless and unafraid folk with a fighter pilot attitude. They think clean, have […]