When developing a Niche . . . You gain FREEDOM

Do you homework first! Step 1 DEFINE your Niche Take a look at the volume of sales for ¬†each of the past two 12 month periods relative to the total number of houses or condos in the area of choice. If you see a 15-20% Turnover in a 12 month period, proceed to Step 2. […]

Shelf Life . . .

Let’s talk snail mail for a minute. How often do you check your mailbox? When you DO check it, what mail do you open and what mail hits the trash unopened? I’m betting, personal cards and letters get opened and SAVED. They have shelf life. Why do they have shelf life? Because they MEAN SOMETHING […]