No matter how nice and cute they seem when they’re young, they’re gonna grow up and do harm.
Go catch a little bear cub – or a mountain lion – Feed it and give it a great environment to thrive, and inevitably it’ll grow and become a full-fledged adult that could turn on you in a heart-beat and eat you alive.
Well . . . how ’bout Monsters of a different kind that you naively feed day in and day out?
Monopolistic organizations who suck you into their complex webs may seem to be convenient and easy, but are they interested in your well being?
Everything has a price even if you “think” you’re getting a great deal. Marketers are great at making the sharp reality invisible.
Zillow – Google – Comcast – Home Depot/Lowes – Amazon . . . and the list goes on.
Big fish eat smaller fish and the real winners (often) are the “owners” . . . Investors who always crave more and will never be satisfied.
So . . . Now tell me again . . . Why are so many sales people (REALTORS) feeding (paying) the digital marketers big money for leads they believe to be horrible?
That beast is gonna bite you!
I hereby invite you to consider the antidote . . . Good old-fashioned Sphere of Influence relationship building lead generation which costs far less and is only more “expensive” in terms of time invested . . . and oh-so-much more rewarding.
Don’t be monster food!