Seth Godin published this post today:
“As brands get bigger (and bigger might be as small as an organization with just two people in it), policies kick in. Policies and budgets and bureaucracy.
The brand has become too big to care. I mean, it might be big enough to pretend to care. To have policies that appear to set things right. But they don’t really care.”
I published this yesterday:
This reminded me of this short video which I first saw (Ironically) at the NinjaSelling installation
Maybe I’m delusional, but I believe that it IS possible to become BIG and FAMOUS and still care!