The cost of FREE

There ain’t no such thing as a “Free Lunch.”


You’re always gonna pay in one way or another.

Sometimes the cost is worth it . . . other times not.

The key is to know the price before accepting the Free.

Based on that “price of Free,” we can make an informed decision to pay that price.

Some questions must be considered:

  • What’s in it for me?
  • What’s the catch”
  • How much time will this cost me?
  • Are you “baiting and switching” me?
  • Who else will be present?
  • What can I expect later (after I accept the free thing?)

Possible “costs” of FREE:

  • Time Invested (worthy) or wasted
  • Energy Invested (worthy) or wasted
  • Opportunity cost (what else could you be doing?)
  • Future commitment – Are you going to badger me to do business with you later?
  • Will you expect me to “Provide you with a list of friends, family, work associates who you can call to offer this free thing?”

Based on all of the above, will you say “Yay!” or “NAY!” to this “FREE” thing?

What matters most is that you make a choice.

Don’t “Buy it” just because it’s “FREE”


Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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