I started today with a visit for coffee with a friend at Dark Horse Studio in Franklin, TN . . . WOW! That is one COOL Studio, lodge, retreat . . . Check out their site with pictures if you want to see what a REAL, TOP HIT Recording Studio looks like . . . Odds are good that unless you’ve been living in a cave the last several years, you’ve heard lots of music recorded at the dark Horse on the radio.
They’re doing some good stuff . . . AND they understand and are willing to do what it takes to endure this hostile economic environment by being creative with their business and focusing on what REALLY matters in their industry.
Things like:
- TEACHING – The Dark Horse Institute – Bringing the Classroom to the Real World – An institute for mentoring and learning developed because the traditional recording industry educational tended to graduate students who were not aware of “real World” scenarios in the studio
- SERVICE – Without question, this studio caters to the needs AND wants of the artists who come there to record. Some need to buzz in for a FAST, 1 hour, FOCUSED session and then GONE . . . while others might move in for MONTHS and live on the property as they create larger projects
- CREATIVITY/INNOVATION – It’s the little things . . . Like setting up a Sheet with a projection TV for Monday Night football on the lawn . . . and multiple studio set-ups (at LEAST 4) scattered about the Lodge and Residence.
- HUMAN TOUCH – Treat people with genuine contact. Individual contact
My friend Jeff and I are in very different businesses. His world centers around Dark Horse . . . Mine is around Pareto Realty (Real Estate Sales firm) . . . within minutes of talking, it occurred to me that we have the same concerns . . . and that many of the solutions that are working well for him apply equally for me and vice-versa.
Oh yeah! I don’t think ANY person in ANY line of work is exempt.
How does all of this apply to YOU and YOUR business?
Just sayin’
Best,
b
PS: A quote to chew on from Bill Bryson’s “*A Short History of Nearly Everything”
“It is easy to overlook this thought that life just is. As humans we are inclined to feel that life must have a point. We have plans and aspirations and desires. We want to take constant advantage of all the intoxicating existence we’ve been endowed with. . . Life, in short, just wants to be. But – and here’s an interesting point – for the most part it doesn’t want to be much.”