It’s not that I don’t want to tell you what you want to hear . . . because I do.
the real problem is that sometimes that would make me a liar.
My personal standard has always been (and always will be) to tell the truth.
It doesn’t do either of us any good whatsoever if I paint a rosy picture about the magic I can make for you if it’s unrealistic . . . That’ll certainly result in disappointment and regret for both of us.
Of course on the front end, I might be tempted to stretch this seemingly rigid standard just to coax you into committing to hire me.
I might agree to list your house for a price higher than I think the market will pay – Just on the chance I’m wrong. The problem (of course) is . . . What if I’m right?
Or . . . I might agree to work with you for a discounted commission. How could I, then, justify giving you the same level of service as my other clients who are gladly paying my full fee? (Unless there are “real need circumstances”)
Can I promise that we’ll find the PERFECT house for you to buy at the PERFECT time in the PERFECT neighborhood, at EXACTLY the amount of money you can spend?
I’m sorry, but I can’t make that promise. What I can do is assure you that I will be there by your side every step of the way doing my best to guide you towards informed decisions based on my expertise and analysis . . . and my ability to execute as smooth a process as possible.
Now! There’s a chance that you might interview other Real Estate Professionals who will have different ideas than I about pricing and commissions and promises made.
As you process all of this . . . and before you decide whom to hire . . . ask:
“Are you telling what I want to hear, or are you telling me the truth?”
Always err on the side of the truth 🙂