Answer these 21 questions to to build a great business

Your Personal Lead Generation Strategy


  1. If everything could be happy happy joy joy, what would your business look like?
  2. Who would you serve?
  3. Where would you be selling houses?
  4. How much money would you like to be making each month/year?
  5. Who do you know now?
  6. Who would you like to know?
  7. Who are your 5 closest friends . . . and why?
  8. Do you have a database?
  9. If so, do you have the ability/strategy to communicate with your database?
  10. Do THEY know they are in your database?
  11. Do they know how important they are to you and your business?
  12. There are lots of people you haven’t met . . . Who are the ones you’d die to meet?
  13. How important is this to you?
  14. Are you willing to do “whatever it takes”?
  15. Proactive or reactive?
  16. Intentional or accidental?
  17. What % of your business would you like from your Sphere of Influence SOI? (Repeat & Referral)
  18. What % of Incidental/Accidental do you expect? (Open Houses, Sign calls)
  19. Are you willing to Dial for $? (Withdrawn, Expired, FSBO)
  20. What % could you reasonably expect from a Farm?
  21. What % do you think you can capture monthly via Internet lead Generation?


It’s time for some math.


Refer back to #4 . . . Apply #14, and consider this final and most important Question:




Now GO and DO!

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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