Where’s the escape hatch?

Monday Morning Coffee – Tuesday Edition Is it enough to know where that hatch is? Do you know how to open it? Most sales people choose not to talk about how the customer goes about cancelling their new “relationship” in the event it’s not the brilliant, game changing experienced for which they think they signed […]

From Un-Plugged to Re-Entry

Some folks might think this happening to be unconscionable! For sure, it does tend to lean towards heresy in the world of Real Estate Sales much less for a Principal Broker embroiled in the day-to-day operation of a highly productive group of elite Home Selling Professionals. Rather than “recreate the wheel”, I am copying below […]

Take your medicine!

Thor didn’t want to take his medicine this morning! All of the other dogs LOVE the Bravecto Chews they all get every 3 months, but not Thor! Bravecto is an awesome Tick and Flea medicine that makes the dogs toxic to those pests . . . A necessity if you’re gonne be a cannine in […]

The Goal: Total Market Presence via Niche Strategy

We’re not striving for “Market Dominance . . . Market Proliferation”! We don’t want to “OWN” the market . . . That sounds like WAY too much work. Once you “own” something like a market, you become the largest target for anyone and everyone and thus find yourself shifting from Offense to Defense as you […]

Will that new Discount Brokerage take business from me?

Pretty much every day, I hear of a new real estate firm business model. That’s what happens when the market is HOT . . . Suddenly, everyone wants to be a REALTOR because the myth tells them that all REALTORS are KILLING it in this HOT market. For sure, the population and REALTORS and firms […]