“Someone” should DO something about this!

The traffic light is flashing yellow at the busiest intersection creating mayhem. The service at the restaurant is SLOW. The grocery store has 2 “frozen aisles” . . . on opposite ends of the store, so at the end of you shopping you either have soupy ice cream or thawed french fries. The list goes […]

Scarcity creates value.

“Scarcity creates value.” These 3 words were the final words in Seth Godin’s post this morning. The unique houses with surprising features often sell faster for more money than the rest of the herd. When you’re selling something (ANYTHING), consider scarcity. What is it about this thing that’s scarce relative to other things that generally […]