The Goal: Total Market Presence via Niche Strategy

We’re not striving for “Market Dominance . . . Market Proliferation”! We don’t want to “OWN” the market . . . That sounds like WAY too much work. Once you “own” something like a market, you become the largest target for anyone and everyone and thus find yourself shifting from Offense to Defense as you […]

Why Pareto Realty?

I hear this question often: “Why Pareto Realty?” Of course, we can go 2 ways with this question, and both get to the same place. Way 1 “Why the NAME Pareto Realty, rather than “Barry Owen Realty” or a more “Traditional” name?” The answer is that we wanted our Firm to have a name that […]

Wait – WHAT? You flipped the 80/20 Principle?

We set out to prove that we could defy the Pareto Principle, and it’s working. “The Pareto principle (also known as the 80–20 rule, the law of the vital few, and theprinciple of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes” When I theorized the philosophy and Business Model of […]

Going DEEP with everything you do

Are you getting the FULL benefit of everything you do? Do you think “DEEP” or “WIDE”? WIDE thinking is shallow – It’s a single email or direct mail BLAST to a large number of people accompanied by a prayer that the message will resonate with a few of them thereby leading to new business. DEEP […]

An Open Letter – Less is More with Social Media

Every so often, I’ll see someone post on Facebook that they “Took a vacation” from facebook for a couple of weeks and are wondering if anyone missed them? Yesterday, I saw another post that began with: “I just went from 687 “friends” to 198.” While I’m very grateful that I made the cut, I totally “get” […]