What’s the point of marketing?

Most folks will answer: “We market to generate more sales.” OK! So that’s the result we want from our marketing, so how do we do this? What makes a marketing effort effective? Who are we trying to reach as we spend hours and dollars designing our marketing campaign such that we get THOSE peoples’ attention? […]

Knocking on old doors

Brainstorming with a lender today, and we cracked the code for lead generation with these 4 words. Knock on old doors. These are not aged doors . . . We weren’t talking about selling Historic houses either (although that might be lucrative also). How often do you revisit prior clients? What if you were to […]