A Little Known SECRET about Pre-Qualification

Pre-Qualification is the Breakfast of Champions. The dirty little Secret is that determination of Buyer’s Financial ability to perform is only the tip of a very large iceberg. Pre-Qualification isn’t just for Home BUYERS . . . The savvy REALTOR also exercises some diligence to PreQualify the Home SELLER. Some important things to verify: MOTIVATION – […]

Building Buyer Excitement for New Listing – Art (not science)

Listing agents dance on a fine line when working with Home Sellers to prepare their house for the market . . . and then coordinating a marketing strategy that builds Buyer Excitement and anticipation. We all know that there is such a thing as not enough preparation. If the staging, condition, smell, and pricing aren’t […]

WHY do you want to buy a house?

Deciding to embark on the journey of buying a house carries with it the onus of putting some serious thought into WHY? WHY do you want to buy a house? More or less space to accommodate life’s transitions (Growing or shrinking number of people in the house)? Job change pulling you to a different area […]