Product and Organizational 1/2 Life

Seth Godin wrote a very thought provoking blog post this morning. Unusual as that may be (wink), it got me thinking about the notion of a potential strategy of some organizations to decrease “Product 1/2 Life” in order to sustain their prosperity but “forcing” their loyal customers to buy more frequently. This is, in part, […]

Larger than life branding

Developing a brand for your business does many things. Being “Larger than Life” might be the initial goal for many businesses . . . That is – Giving the impression to the general public that the business is larger than it really is. What this is about is the never ending competition for “Mindshare” . […]