What’s the point of marketing?

Most folks will answer: “We market to generate more sales.” OK! So that’s the result we want from our marketing, so how do we do this? What makes a marketing effort effective? Who are we trying to reach as we spend hours and dollars designing our marketing campaign such that we get THOSE peoples’ attention? […]

So many questions – Plenty of time

When a student asks LOTS of question, the teacher knows that student is engaged. The teacher also knows the student cares about doing the right things and doing things right. This teacher also learns through the student’s questions. A particularly inquisitive student may challenge the teacher and ask questions enough outside the box that stretch […]