Isn’t it mind blowing how HUGE everything is?
There are SO many people . . . and each one is unique.
Other than food, shelter, love, and safety, we all have many similar needs and wants.
We want to belong – to be a part of a community – and to be a contributor.
We strive to be worthy . . . to make a difference for those we serve.
So who do we serve?
Are we serving the (right) people who need us most?
How can we help those who need what we have to offer find us?
This is the challenge for “Authentic marketing.”
It’s more simple than you might think.
Begin with clarity of passion/purpose.
Who are you, and what’s your cause?
How closely aligned with your passion (who you are) is the service or product you are providing?
How are you communicating your promise to the people who are craving to hear it?
Begin with focusing on the people – YOUR peeps . . . and they will find you.
The remaining 7.8 Million(ish) people on the planet are craving to do business not with you . . . and that’s OK!
Just keep on inviting!