You probably already have a cult following that you haven’t yet claimed and cultivated.
This is a ravenous group of people just clamoring for more of what you have to offer.
You’re already famous!
“A cult following is a group of fans who are highly dedicated to a work of culture. A film, book, musical artist, television series or video game, among other things, will be said to have a cult following when it has a small but very passionate fanbase.”
Most people and organizations fail to recognize and cultivate their loyal cult followers either because they don’t know these rabid fans exist or because they haven’t done the oh-so-important work of knowing what they stand for that is so attractive to their fan base . . . These folks are the “Trivial Many” – The 80%ers – Commodities. They work VERY hard and LONG hours but just can’t seem to find out how to find that stratospheric level of success that’ll give’m a break . . . The BIG BREAK that makes them catapult their careers to SuperStardom.
Were they just lucky?
It wasn’t luck!
All these folks WORKED HARD for many years and suffered many defeats but never gave up.
All of them started with very small fan bases.
These insanely successful people started small and had only a few raving fans who LOVE what they offer.
These “Vital Few” Performers recognized what it was about what they were doing that these fans LOVED . . . and they stuck to THAT.
They consistently and persistently produced volumes of more of that over time, and the fan base grew organically.
Here’s the secret sauce . . . These performers never forgot “who brung’m here” to this level of success.
The SuperStar performers love their fans as much (or more) than their “followers” love them . . . and they communicate that by living up to their promise of delivering the goods year in and year out.
They’re appreciative and humble.
This ain’t rocket science.
I hereby invite you to cease the mindless mass marketing and shift all that time, energy, and money towards the fan base you already have.
I promise they’ll respond by becoming the most prolific sales sales force you could ever imagine being able to hire and retain.
GOAL: To be the cult leader you already are!
(stick that in your pipe and smoke it for a while)