Dear Mrs. and Mr. HomeSeller,
I am writing this letter to you because I SO much want you to SELL your house for the best possible terms and price.
In fact, I am so interested in your home sale success that I am not soliciting your business as much as I am pleading with you to engage ANY FULL SERVICE Real Estate Sales Professional to guide you through this process.
The right REALTOR for you is the one who knows you neighborhood and works actively in your area. This person has good rapport with many other REALTORS in the market and is plugged into the local Association of REALTORS. She participates in forums, attends (by choice) several Continue Education classes each year, and intentional keeps her ears tuned in to Local, state, Regional, and National real estate trends and Legislation.
This “Right REALTOR for you” also KNOWS what it takes to appropriately prepare your house for the market. He can advise you on “Staging” (or refer a Professional Home Stager), so Buyer prospects will be to fully appreciate your fine home. He will encourage you to fix the things you know are broken and spend a little money up-front knowing that the return on the investment will show up many fold in the Selling Price.
When it comes to marketing your home, the right REALTOR knows that the on-line presentation of your home is crucial . . . and it begins with STUNNING photographs of the best features of your house. She might be stern with you about staging the house FIRST and then MANDATING that a professional House Photographer take the pictures. This work is so necessary that it is worth delaying the listing of your home for however many days or weeks it might take to do it right.
So . . . I beg and plead of you to happily pay the fee of such a “Right REALTOR,” and I truly look forward to showing your magnificent home to my Buyer Clients.
Thank you for understanding!
PS: If your Home happens to be in Middle Tennessee (Nashville and Surrounding), I and the other “Vital Few” agents of Pareto Realty stand poised and ready to be your guides through your Home selling journey.
Below . . . Please see a few “Exhibits” for you to see how NOT to present your home for sale . . . and then a few more to see a fine example from my current listing at 4515 Granny White Pike in Nashville, TN
You be the judge! Will the person selling the first home really save money by not using a full service REALTOR?