Seth Godin says: “We call a brand or a person authentic when they’re consistent”
His blog post inspired me to write just a more about this not because I think he didn’t say enough but because I’d like to punctuate a few things that he said without saying 🙂
Oh! And it gives me a great excuse to share Seth’s authentic writing style and content with folks who may not know of him – Usually short and rich with meaning that gets anyone who reads it thinking at deeper and deeper levels.
For me, it’s not “do what you feel like doing,” because that’s unlikely to be useful.
You might feel like hanging out on the beach, telling off your boss or generally making nothing much of value. Authenticity as an impulse is hardly something to aspire to.
It’s not, “say whatever is on your mind,” either.
Instead, I define it as, “consistent emotional labor.”
We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.
Showing up as a pro.
Even when you don’t feel like it.
Especially when you don’t.
I have always been a believer that we don’t have to create or “work on” our authenticity.
It’s already there.
We already have our authenticity.
Your authentic self is who you are and who you have been (at your core) your entire life.
The “problem” with authenticity is that everyone in the world and all the myriad happenings we face every moment of every day are conspiring to disrupt our consistency.
It’s a clandestine plot to distract us with temptations to be and think other then we are.
Show up – Be Present – Follow your heart/Passion – Tell the truth – and Let go!
Do this, and you’ll be happier and more successful.
Seth just gave you the perfect “Get Rich Quickly” course . . . FREE!