Everyone has standards . . . What are yours?
Is your business Niche oriented?
Perhaps you’ve chosen a particular subdivision, zip code, type of residence (House/Condo), or school zone, or theme (Waterfront or Golf or equestrian), Style (Mid-Century – Victorian – Contemporary) . . . or maybe you most enjoy working with 1st time buyers or luxury homes?
Odds are decent that, if you have great passion for serving this particular niche, you have learned everything there is to know about that particular niche. You’ve studied that market extensively and know all of the important issues and/or opportunities relating to this niche. You know the good, bad, and ugly. You know all the right questions to ask and research. In short, YOU are THE expert in your niche. You’ve made yourself FAMOUS as being THAT GOTO agent for anyone considering buying or selling a property within your niche.
Hypothetically speaking, let’s say you’ve hit some doldrums in your niche . . . a “dry spell” . . . or perhaps you had some great deals in the pipeline which went “POOF” one day because that one Buyer who started the “domino” of a 3 house transaction bought a corvette for his girlfriend 2 days before closing thereby killing his loan . . . .
It’s conditions like this that cause some REALTORS to suddenly have a bad case of commission breath. Suddenly, the niche absents the brain, and REALTOR will work with any breathing human who hints that they might be interested in buying a house someday.
There ya go . . . transitioning from “Niche EXPERT” to “novice generalist”.
The cost of this is HUGE in every way – Time, energy, money . . . and the inevitable emotional toll that goes with “selling out just to make a buck”.
In times like these, remember your purpose and go back to your niche where you will find much sooner and rewarding compensation.
Brush your teeth and rid yourself of the generalist distraction.