She doesn’t know that her advice about preparing this house for the market resonated so deeply . . . or does she?
You see? When I listed this house for sale, I thought THIS one would be a FAST sale. The Sellers and I had considered what we thought to be EVERY possible “objection” any Buyer might have. We had the floors refinished, repainted all 6,500 SF of interior walls “Neutral off-white,” brought in a contractor to fix ANYTHING and EVERYTHING he could find to fix, Manicured the lawn, and priced it very competitively.
Lookers have come to see . . . but have not bought.
After 60 days of Open Houses, multiple showings, and deployment of most of the marketing tools in our cache, my wife suggested we call in a home stager for some fresh perspective . . .
Within 5 minutes of entering this house, this home stager opened my eyes to a whole new way of looking at preparing a house for the market, and she did it in a way that reminded me of the quote people often attribute to Marianne Williamson (Although i think Marianne actually borrowed it from aboriginal wisdom) . . .
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
When we’re getting a house ready for the market, the last thing we want to do is “play small.”
Identify the strengths in the house and do everything possible to accentuate THOSE. This isn’t about making the house appear to be something it’s not . . . This is about doing whatever needs doing to AMPLIFY the features that are wonderful and magnificent about this house.
Our stager walked in the front door of this house, took a DEEP breath, Looked all around her, and simply said:
“You know . . . This house has the most magnificent crown molding, decorative trim, and built-in cabinets, but it’s all INVISIBLE (Playing small) to the Buyer Prospects because it disappears in the sea of “Neutral Off-White” walls. What you need to do is paint ALL of these walls with a taupe/beigy grey to bring these marvelous trim features FORWARD . . . to make them POP.
Like a 2 X 4 upside the head, I heard her loud and clear:
“If you’ve got it, FLAUNT it!
don’t ever forget that houses are people too . . .
They are all meant to shine 🙂
There’s a nice message here for YOU also . . . Let it all hang out.
Pssst – The house is being painted NOW and will be back on the market after Thanksgiving flaunting it’s trim.