SMART Marketing

Throwing money at marketing to see if it’ll stick ain’t the path of least resistance to a successful business.

Every day, I “run the gauntlet” of ads and connection requests from “Marketers” on Facebook, Linkedin, Email, text . . . They all promise the same thing.

If I give them (Enough) money, they’ll deliver gobs of “qualified leads” which will result in fame and riches for ME and my business.

How could ALL of them do this?

Have they tapped into some universal potion that works for all businesses all the time?

Even more to the point, how do they already know WHO I want to serve and where?

Perhaps there’s some clairvoyance mojo they have had the good fortune of being born possessing.

I decline all of their connection requests, and (like cockroaches) they continue to show up ad nausiam.

These areĀ snake oil peddlers . . . sellingĀ a product of little real worth that is promoted as the solution to our marketing problems.

Because we are savvy business owners, we know that their promises are too good to be true.

We were born with the knowledge that our most effective marketing begins with those people closest to us.

These are the folks who already know, like (love), and trust us.

We don’t need fancy internet algorithms to “capture” these folks because they are the people who already live, work, and play in our sandbox.

So . . . Why do we have to rediscover the fact that these are our loyal peeps?

OPM (Other People’s Marketing) distract us from our core with their bright, shiny promises . . . so we go walk-about from our safe places in search of “Mega”

Seth Godin offers the concept of “The Smallest Viable Market” in his newest book “This is Marketing”

If you’ve been ensnared by the lure of the siren call of the internet marketer, grab a copy of Seth’s book and study it carefully.

Do so, and your feet will be back on the ground with quickness.

Quit selling and focus on serving!

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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