I asked why I haven’t heard of this awesome paperless solution?

“We don’t market to the masses!”

How refreshing is THAT?

For a long time now, I’ve been “in the market” for a good transaction manager that could work for my entire company . . . No-one knew I was looking.

In some eerie twist of fate I mentioned my displeasure with some of the programs out there in this blog post: Just FAX it . . .   . . . and I received an email entitled “Regarding your recent blog post” from a guy talking about a program that can solve ALL of my Transaction Management woes . . . he had me at the end of the 2nd paragraph . . . “SkySlope is simple…no loops to join!”

I chuckled and immediately surfed to their website . . . Phenomenal claims and clearly simple to use, so I emailed back, and we scheduled an appointment for a demo.

What kept running through my head was the old saying: “If it seems too good to be true, it probably is.” so I proceeded with caution in search of whatever skeleton might be in their closet.

First, I found it odd that they claim to have a client base of over 1000 real estate firms, yet I’ve never heard of them, so I asked the question.

A few days later, I received a copy of the Owner Tyler Smith’s book “Going Paperless – Taking Real Estate into the 21st century” which tells the story of their company . . . organic and fun.

I haven’t signed up yet, but will soon.

What I love most about this story is that THEY found me.

This was a case of “sniper Marketing” . . . a single shot at an optimal lead – ME.

So . . . What if you were able to hone in on perfect leads for your business – one by one?

How successful would you be?

I think you have what it takes to do this.

So . . . Tell me again why you feel the need to mass market?

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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1 Comment

  1. Barry, you got me on this one 🙂 🙂 I must not b thinking well on this Saturday afternoon:).

    If this solution requires any money, I’m out 🙂

    Always look forward to your blogs and posts 🙂 🙂

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