Do you SELL? CONSULT? LEAD? or WHAT?

The semantics are fluid . . .

Ask any gaggle of ┬ápeople whose profession is “in sales” what they do for a living, and you’ll hear a veritable smorgasbord of responses.

So which is it?

In my industry, I tend to use the blanket term “Real Estate Sales Professional” which I think is plenty descriptive and offers a measure of respect and honor for the hardworking, ethical members of our profession.

Other  titles out there?

Affiliate Broker

Sales Associate

Real Estate Consultant

Trusted Real Estate Adviser

Real Estate Advocate

Real Estate Broker

Real Estate Specialist

Exclusive Real Estate Buyer Agent

and the list goes on.

Then we have designations

GRI

CRS

CRB

ABR

ALC

CIPS

CPM

CRE

SRES

AHWD

BPOR

e-PRO

RSPS

SFR

and others . . .

Some of these elite professionals are also members of coaching groups:

“CORE”

“NINJA”

“SWEATHOGS”

“BOLD”

“IGNITE”

“BY REFERRAL ONLY”

and others . . .

All of the above can sometimes make for a very entertaining (and BUSY) business card and signature block which can befuddle just about anyone.

When I was in the army, I earned MANY medals during my 12 years of service. If I were to wear them all on my Class A uniform, my chest would have been very sparkly and colorful. I seldom wore my full set of “decorations” because I only wanted to wear the few that meant the most to me.

The big AHA that strikes me more than anything is that what we call ourselves professionally has very little (if anything) to do with our success.

The 80/20 Principle always applies.

Without question, everyone who has earned designations and participated in coaching programs deserves accolades for commitment to self-improvement and learning so as to increase professional effectiveness and efficiency.

What MATTERS, though, is:

What we DO!

How we behave!

Our demonstration of sound ethics.

Our generosity

Our Faith

Our caring Spirit!

Our cooperation with our peers

Our Integrity

Our commitment to a well defined purpose

Our loyalty

and more . . .

The number of years in the business, the number of transactions closed, the number of letters (designations) on the business card, the well-polished scripts and dialogues carefully crafted to “handle objections” . . . NONE of those mean anything to the prospect who needs Guidance and Leadership through an unfamiliar process.

Meet them where they are, serve them well, and they’ll reward your authenticity with enough referrals and endorsements to more than achieve your goals.

I promise.

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

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