That Cell phone you just bought?
The manufacturer was putting the finishing touches on a newer model the day you dialed your first phone number.
The House Builder who uses the same floor plans year after year will whither as house buyers flock to Builders of new and different (more exciting) floor plans.
The coffee shop that wants to force you to buy something from them (or pay them) for use of their WIFI will have fewer butts in chairs than before.
The restaurant that was open for business yesterday . . . and dead today.
The Executive Suite that calls their Clients/Customers “Tenants” and charges for things like WIFI and Telephone service and coffee will have high turnover as their tenants migrate to the cool, new place with all-inclusive 24/7 access where they are considered to be “Business Partners” and where the environment fosters strong B2B relationships.
The Home Seller who has lived in the house for several years and maintained all of the systems impeccably but has not been up-dating the decor and functionality of the Floor plan every so often will find that the market is not willing pay as much for their house as they would for the one across the street that’s “Dialed In” to today’s standards.
a feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.
This is what happens when People and/or Organizations ignore their surroundings in the peaceful cocoon of their own oh-so-satisfying existence.
They wake up one morning and realize they are officially functionally obsolete
A reduction in the usefulness or desirability of an object because of an outdated design feature, usually one that cannot be easily changed.”
Most folks who slip into this state of being carry with them a strong case of denial as they justify their declining effectiveness (worth) by blaming it on other people, companies, economic climate . . . ANYTHING but take responsibility for their unwillingness to keep themselves current and in tune with the needs and wants of their customers.
Kinda makes you just want to SLAP them, doesn’t it?
This phenomenon is most often the cause of well established businesses closing their doors and saying that they didn’t see it coming.
Of course, there’s something to learn here . . . Always and Forever keep yourself in tune with your market.
Attend as many educational opportunities and conferences as possible.
Read Incessantly . . .
Form a monthly Breakfast Club with 20 of your peers . . .
Stay plugged into your trade association.
Never EVER stop learning!