The Right People Telling your Story

Making your case “Conventional wisdom: Find a large group of people. Explain why you’re better. Prove that you are the right answer. Done. How it actually works: Earn attention from precisely the right people. Gain trust. Tell a story. Create tension. Relieve the tension by gaining commitment. Deliver work that’s remarkable. They spread the word.” […]

I see you’ve been a loyal customer for years

Cell phone service and internet/TV carriers are famous for rewarding NEW customers more than existing customers. These are the companies which have bought into the race to the bottom with SCALE and VOLUME focus. For these companies, every day is a new day to conceive and offer an unending array of #toogoodtobetrue AMAZING incentives to […]

2019 Residential Real Estate Observations for Mid TN

The statistics are unfathomable . . . So I’m not going to tackle reporting those in detail. Instead, let’s talk about things from a more holistic approach. What kind of market is this? (STRONG) Where are the HOT spots? (EVERYWHERE in Middle TN) When will things turn – cool down? (NOT in the foreseeable future) […]

A step – In the wrong direction

“One small step for (a) man – One giant leap for Mankind” When a business focuses on improving “convenience” in the purchasing process, who benefits? Under the guise of “Convenience”, I believe many companies are missing the point. The more I think about all of the ways those who “serve” us consumers more “conveniently” are […]

Hockey – Your Work and Life

How many shots attempted result in a puck finding the back of the net? For the 2018-19 season, the Nashville Predators had 2678 Shots on goal. They scored 236 goals . . . 8.8% success. I’ve watched a lot of Hockey this year, and have been fascinated by the seemingly zero correlation between shots attempted […]