You learned how to do this at a VERY early age.

Your parents set clearly defined boundaries, and you immediately began “testing” those boundaries.

At first, your parents might not have noticed your sly rule breaking, and when they did notice, their reaction potentially set a precedent that would stay with you for your entire life.

If they laughed and said it was was cute, “but don’t do that again!” . . .

Perhaps they put you in time out – or spanked you – or took away privileges.

“You’ve just lost your ice cream treat this afternoon!”

Whatever the consequences, you likely tested again.

Was the result the same . . . or different?

Next, you might test Daddy’s tolerance for this rule infraction?

Was his response consistent with Mom’s?

Way back then, you were learning how to break the rules.

It’s been said that “rules are made to be broken” . . . That’s certainly true for toddlers.

It’s also true for us adults.

Give an inch, and we’ll take a mile, eh?

July 1, 2019 the state of Tennessee enacted a new law. NO driver can touch a cell phone with any part of their body while operating a motorized vehicle. I have seen MANY drivers holding their phones in the past 2 weeks. These adults are “testing” the authorities. This is gambling as if you’re a 2 year old.

Let’s break this rule and see what happens. If we are “rewarded” by no punishment, we’re likely to continue to do it just as we are so willing to exceed the speed limit and roll through stop signs.

This is the mentality that: “It’s OK to break the rules as long as you don’t get caught.”
So . . . If you’ll do this rule breaking while driving, will you also do so in other parts of your life?

Will you cheat on taxes or sneak forbidden food while on a diet or set goals and say you completed them when you haven’t?

I’ll admit to being “guilty as charged” occasionally.

Here’s the kicker . . . I ALWAYS know when I’m bending (Breaking) the rules (so do you) . . . a few years ago, I decided this is not OK because of the “precedent mindset” that gave me permission to fudge occasionally, so I upped my game of committing not to comprise MY standards . . . and I affirm every morning that I will always do the right thing and will always listen to that little voice of awareness that tells me I’m on the dge of acting like a 2 year old.

It’s too difficult to buy direct, so AMAZON thrives

I’ve been conducting an experiment.

The logic of the experimental method is that it is a controlled environment which enables the scientist to measure precisely the effects of independent variables on dependent variables, thus establishing cause and effect relationships. This in turn enables them to make predictions about how the dependent variable will act in the future.” Source

It’s been argued that is so successful because of its amazing CONVENIENCE!

No matter what you’re seeking it’s likely buyable from

My experience is that many prices are lower on Amazon than they would be in a retail store.

For a small fee (@$120/yr), any member can become a “Prime Member” which pays for itself very quickly in terms of FAST and FREE shipping and delivery along with lots of other perks (“Free” Audio Books and Music and Movies and likely many other things I don’t know about)

Amazon does what it does VERY well, because we can shop from our dens in our skivies and never leave the house, and the goods magically appear on our front stoop within hours of placing the order.

My experiment . . . I wondered if I were a “Brand Loyal” shopper, would I be able to go directly to the manufacturer’s website and give THEM my money (without whatever split they’re giving Amazon) and have a satisfactory experience?

I’m 30 days into the experiment, and the humbling truth is that no one has been able to come anywhere close to the Amazon experience. I’ve bought clothes and electronics and shoes and in every case have paid the same (or more) and have had deliveries in the range of 7-10 days for their versions of “Free Shipping and delivery” (In quotations because there’s a cost of inconvenience . . . It’s not free in terms of not knowing when or if the product will show up.)

So my conclusion is that the Brand Retailers are actually driving their customers AWAY from their own on-line stores and pushing them to Amazon. This is a dangerous game, because what happens is erosion of brand loyalty. When the Brand Loyal customer shops on Amazon, Amazon shows products “other people bought after viewing this product”.

It’s not the consumer’s fault brand loyalty is dying . . .

Look at YOUR business relative to your largest competitor.

What are you doing (or not doing) that’s potentially driving your loyal customers away from your business?

Think “Convenience” always!

How can you improve the “shipping and delivery” of your product or service?

All of this comes to mind for me now as I work on a complete re-write of the Pareto Realty Website.

I learned from my Amazon experiment and decided to “give more” by offering, in great detail, the entire process of Buying and Selling a house. This content will all be “consumable” within a few days from now.

Our focus for our Home Buying and Selling clients is on convenience. We know that, the more understanding our clients know of the process, the more efficient the process will be.

Continuous improvement EVERY day!

Where’s the end of your rope?

Is there an end to your rope?

What’s your tolerance?

I’d venture to say that we ALL have an end to our rope.

Sadly, some people choose to continually length their rope rather than reaching the end.

When your rope has no end . . . there are no boundaries.

Ah yes! If you’re feeling defeated and downtrodden and feeling taken advantage of, you probably are.

The difficult truth is that you got yourself into this mess, and you’re going to have to get yourself out of it.

“THEY” didn’t do this to you!

YOU did this to you!

This was not a conscious decision you made one day . . . It happened over time. You allowed people and circumstances to stretch the boundaries (lengthen your rope) . . . and as long as you allowed this, the more territory they would usurp.

Next thing ya know, you’re feeling overwhelmed and empty and stuck . . . The grief Cycle kicks in . . .

1. Denial and isolation – (link is to source article)

2. Anger

3. Bargaining

4. Depression

5. Acceptance

Whence you achieve acceptance, you’re FINALLY ready to do something about it to reclaim your self.

Tie a knot at the end of the rope to stop the freefall.

Remember, this is not how much you CAN give of yourself, it’s about how much you are willing to give of yourself . . . and it’s totally OK to be a little bit selfish for the sake of self preservation.

Please take care of yourself!

We all love you, and it pains us to see you allowing others to suck your vibrancy from you.

Permission granted!

You’re welcome!

(I said more about this is this morning’s Video

SEO is not dead when focus is SOI

The internet MONSTERS killed SOI for us little fish!

Yep! Google pretty much feeds only the content that makes them money.

Using keywords and tags are not likely to earn first page returns on any generic term imaginable..

Is “Free” internet traffic a thing of the past for REALTORS (and most other business other than Zillow and Google)?

I’m launching an experiment.

3 years ago, I bought a fancy Commissions Inc website for Pareto Realty which I have grossly underutilized.

This website has 2 sides . . . a “Branded Site” and a “Lead Generation Site”, and they are both connected to a powerful CRM program for cultivating prospects to convert them from lead to prospect to client. Thus far, we have only focused on leads generated by “Pay-per-click” advertising on Google and Facebook. The results are good . . . over 150 new leads every month, but I want MORE and BETTER, so . . . I’m borrowing some tips from ShayHata’s website and have created a devious and clandestine plot to build a “Local SEO” site.

My “Digital Marketing expert friend” advised me to do it all on one domain, so I have had to take the path less travelled . . . definitely not the path of least resistance . . . and it’s going well.

For sure! There have some challenges because the CINC site is primarily developed as a CRM & Lead Generator . . . The Public Site came along later is significantly less evolved.

What I thought would take 3 weeks to accomplish, I think I will complete THIS week.

The goal is to significantly increase the “VALUE” of our website for visitors who hail from the Niches we serve.

We are building a “Resource for all things Real Estate in Middle TN”

It’s amazing how quickly complex projects can come together when given proper focus.

The Power of Coming out from Behind the Service counter

Doesn’t it feel great to be served well?

I think I’m accurate saying that all people appreciate when they feel “cared for”!

In truth, we crave this.

We thrive on human to human interaction.

Seth Godin offers a great example in his blog post this morning.

The $50,000 an hour gate agent

I had an awesome experience having breakfast at First Watch (Green Hills) yesterday. The Server was personable and definitely cared. The food had obviously been prepared with care. I noticed other servers caring for each other. Clearly, serving the diners was a team effort.

Counters are barriers that often create “bunkers” for the Servers/Sales Representatives.

How can we perpetuate fewer bunkers and more care in our work?

Let’s all resolve to hide less and engage more.

We hide in so many ways – Text messaging – emailing – cell phone – Video conferencing.

Shows others you care by going out of your way to step out from whatever counter (barrier) you’ve concocted to shield yourself from having to care (as much).